City of London MIPIM prospectus 2017

We were commissioned by PR agency ING to create a prospectus for the City of London, as part of a campaign to promote the Square Mile as an richly stimulating place to work, think, connect and play. It was published to coincide with the MIPIM property event in March 2017, and its branding was used across the City of London’s stand.

We worked closely with ING and creative agency Supermassive to produce a beautifully designed and easily digestible 32-page magazine, The City of London: The Original Co-Working Space. It features interviews with a diverse cast of influential City dwellers, and infographics revealing the often surprising make-up of London’s rapidly changing core, from its skyline to the rich ecosystem of micro businesses clustering in its historic streets.

Using the same branding, we also produced an accompanying research report about the requirements of the City’s growing tech sector, Tech X The City, which was written by Cushman & Wakefield in conjunction with KPMG.