Julie Guppy, global head of marketing, property and buildings, writes:
“We have been working with Wordmule for more than five years now, and in that time they have become an integral part of our team. We initially engaged them for copywriting services for our corporate magazine. They rapidly assumed editorial responsibilities, helping us to shape the content for our publications alongside interviewing, writing and sub-editing.
“Fast forward to 2016 and their role within our small team has become more strategic – but they still do a brilliant job with tactical delivery. They are helping us to shape our content strategy for the entire global property and buildings business, interviewing our clients and internal experts to create a thought leadership plan for the next two years. They will then be responsible for delivering parts of the plan, from commissioning research and other writers, through creating new content platforms to writing and editing. We did look at engaging a larger agency to manage this work – but after interviewing a few we decided that no one would do it better than Wordmule and that we would ask them to manage the programme for us. I think that speaks volumes about the high regard we have for them.
“Key to any strong long-term relationship are trust and enjoyment. It goes without saying that we trust them to write compelling copy that will engage our customer base. But we also trust them to talk directly to our very senior clients and directors. They have a broad and deep understanding of the building industry which enables them to add a lot of value in interviews with our client base. That said, they are very quick to pick up new subject areas and they have turned their hand to sectors as diverse as healthcare and cybersecurity. We also trust them to deliver a quality product on time and budget with minimal involvement from us beyond an initial brief. We include them in our biannual planning and strategy workshops as they are great contributors and it enables them to operate with a full understanding of our objectives. They are also lovely people and great fun to work with which should never be underestimated in a close supplier relationship.
“In short, I recommend them wholeheartedly. Your communications will be much improved with them on board.”