These are just a few examples – please get in touch if you’d like to know more.
The Possible is a c.80-page thought leadership magazine that we’ve been producing for global engineering firm WSP since 2016. It explores the future of cities and all the built and natural infrastructure that supports them. We’ve just published issue 08, which includes in-depth articles on sustainable urban food systems, active travel schemes, and the hard choices that decarbonisation presents to policymakers.
We’ve been working with WSP for more than a decade – read what Julie Guppy, WSP’s global head of marketing, property and buildings, thinks about us here.
The post-pandemic office
This weekly thought leadership series was published between April and June 2020 on the WSP website as part of its “Better Normal” campaign in response to Covid-19. In total, we researched and wrote eight long-form articles, interviewing more than 50 experts within the company and externally, as well as ghost-writing five more specialist technical pieces. We also compiled it into a 60-page PDF, working with Sam Jenkins at Supermassive Creative.
Rethinking healthcare for a pandemic age
Between September and December 2020, we produced a seven-part thought leadership series for WSP about the implications of Covid-19 for global healthcare systems, interviewing more than 40 experts around the world. The articles spanned the human and the technical, from the gulf between perceptions and the reality of hospital safety, to the economics of building them to cope with things that may never happen, to what went wrong with global supply chains, to what lockdowns revealed about cities and the social determinants of health.
Each piece was published on WSP’s Insights page as part of its Better Normal campaign and promoted on social media, as well as being translated into French. We then combined the whole series into a 59-page PDF, working with Sam Jenkins at Supermassive Creative.
Concrete Quarterly is an architecture magazine about concrete buildings that has earned a cult status since it began back in 1947 – by focusing on one ubiquitous material, it charts the construction of much of the modern world. We’ve been producing CQ since 2010 on behalf of its current publisher, The Concrete Centre. Over that time, we’ve helped them evolve the content and make the transition from print to online, most recently as a screen-friendly 40-page interactive PDF that doubles as a compact print-ready magazine. We’ve also created a range of successful spin-off supplements, written a 240-page book to mark CQ’s 70th anniversary, and curated an exhibition at the Building Centre based on the magazine’s extensive archive.
CQ 277, published in Winter 2021, includes an in-depth study of Reiach and Hall’s Inverness Justice Centre, the inside story of a red concrete bus station in a neglected area of west Belfast, and a personal reflection by PLP’s Marta González Ruiz on the architectural backdrop to her childhood in Madrid (PDF).
City of London MIPIM campaign
We were commissioned by PR agency ING to create a 32-page prospectus for the City of London, as part of a campaign to promote the Square Mile as a richly stimulating place to work, think, connect and play. It was published to coincide with the MIPIM property event in March 2017, and its branding was used across the City of London’s stand. Using the same branding, we also produced an accompanying report about the requirements of the City’s growing tech sector, Tech X The City, written by Cushman & Wakefield in conjunction with KPMG.